YEO’S KAMPONG GAMES
Brand Activation at One Holland Village
What is it:
Content Development, Creative Direction, Exhibition Design, Interactive Design, Branding and Graphic Design, Interior and Spatial Design, Construction and Build
What we did:
Forsman & Bodenfors Singapore (Lead Agency)
Yeo’s (Yeo Hiap Seng)
Client
Bringing back the childhood fun in with a household brand in celebration of SG60
We partnered with Yeo's (Yeo Hiap Seng) and Forsman & Bodenfors Singapore to commemorate SG60 by reviving Singapore's treasured childhood games.
The three-day Kampong Games activation at One Holland Village was designed to capture the authentic Singapore spirit of community and "kampong joy." The event featured classic games like chapteh, goli, five stones, zero-point, hopscotch, and gasing.
We transformed the site using nostalgic cues, including HDB void deck aesthetics and mama shop elements, to create a genuine communal play space that successfully evoked the "good old days."
Seeing people of all walks of life, generations, and nationalities gather to enjoy the childhood games we loved was deeply moving. It truly evoked a profound sense of pride and community. We absolutely felt the authentic kampong spirit in this project.
Video Credit: Forsman & Bodenfors Singapore
