Sony Alpha fest 2025
Brand Activation at Plaza Singapura
What is it:
Creative Direction, Graphic Design, Experience and Spatial Design, Carpentry and Fabrication, Set Styling and Prop Making
What we did:
Appreciating the seasons of Japan through the Alpha
Spanning the main atrium and alleyway of Plaza Singapura, this festival transports visitors through the heart of Japan. At its center stands a centerpiece stage modeled after the Sony Alpha 7 IV, surrounded by immersive photo zones that capture the distinct beauty of the four seasons.
Experience the fleeting magic of spring with an idyllic picnic at the Hanami Festival, or dive into the vibrant energy of summer matsuri stalls. Wander through the nostalgic, lantern-lit Kyoto alleyways in autumn, and find tranquility at the Jigokudani Monkey Park in winter.
At the heart of the Plaza Singapura atrium stands a larger-than-life Sony Alpha 7 IV stage. Serving as a grand frame for the surrounding seasonal landscapes, the installation invites visitors to step into the world of photography. Whether viewed from the ground floor or the balconies above, its presence is unmistakable.
Each scene is thoughtfully curated with subtle details and varying focal points, allowing visitors to experience the unique capabilities of different lens types firsthand.
